Platform
Preference Management Platform
Cassie’s advanced Preference Management Platform enables businesses to give users more control over their data with granular consent and configurable modules. Build trust and drive engagement with more transparent customer communication powered by preferences.
Cassie’s Preference Management features:
Preference Center
Improve customer engagement and reduce unsubscribes by empowering customers to manage their own communications based on extended preferences
Customer Service Portal
Enhance user experiences and streamline support team SLAs with a centralized portal to manually update consents, preferences and personal data in seconds
Compliant first-party data
Collect and store any additional first-party data you want against user consent so that you can deliver more contextual and relevant digital experiences
Centralized source of truth
Connect your tech stack via our extensive API library to securely sync consent data in real-time so that you’re sending the right message to the right person, every time
Target the right audience and personalize experiences
As digital marketing moves away from third-party cookies, now more than ever, businesses need to collect first-party data whilst respecting individual preferences to remain compliant with evolving privacy legislation.
Cassie’s Preference Management Platform enables businesses to compliantly gather granular user and communication preferences, like frequency, beliefs, channels and topics. Avoid regulatory fines, personalize content across platforms, improve user experiences and increase conversion.
Designed to integrate with your sales and marketing platforms
Cassie connects with all your existing technology stack to create a centralized source of truth that distributes consent data downstream so you teams can send communications across platforms with confidence you’ve got user consent to do so
Recognized by Gartner as a market leader
Cassie is recognized as a market leader in Gartner’s Guide for Consent and Preference Management for Marketers, a must-read to help you evaluate preference platforms and understand key functionality to look for.
Why Cassie?
For Compliance:
Ensure you’re in line with global compliance regulations that require auditable consent trails
For Marketing:
Build stronger customer relationships via preference profiles enabling personalization at scale
For IT:
Securely collect and verify user preferences with two-factor authentication in real time
“Research shows that seven in 10 Americans said they will not do business with a company if they suspect their data will not be protected. With this in mind, it’s even more important for companies to build trust with consumers than it is for them to collect treasure troves of their personal data to try to influence their behavior. Consistent communication with customers about their stance on data privacy practices reinforces transparency between customers and keeps organizations accountable.”
Nicky Watson – Founder and Chief Architect (Cassie)
Related reading…
Preference Management FAQs
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What is a Preference Management Platform?
- The process of gathering and controlling customer preferences can be made easier with the help of a preference management platform. This platform can manage the choices made by users in a systematic and reliable way. For instance, if a user wants to receive emails on a weekly basis rather than daily, or if they only want notifications about new products and sales, but not from third-party partners - the preference management platform can facilitate these requests.
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What is the difference between Preference and Consent Management?
- The process of consent management allows individuals to choose whether to receive communications or not. On the other hand, preference management empowers consumers to select the frequency, content, and method of communication they prefer from companies. Each of these serves to use personal information as a way to build trust and customer loyalty through user consent - all through our preference management software.
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Why is Preference Management important?
- Customers have the power to make choices when interacting with brands through preference management. This gives them a sense of control, leading to increased trust, engagement, and spending. As a result, long-term brand-customer relationships can be formed.